Broken link building is a cool SEO trick. It helps your website get more attention from search engines. Here’s how it works: First, you find links on a website that are broken, meaning they don’t work. Then, you replace those broken links with links to your own website. This makes your website look good to search engines and boosts its rankings. In this article, we’ll explain everything you need to know about broken link building.

broken link building

This is a technique that helps improve a website’s search engine ranking. It involves finding and fixing broken links on the website. Broken links are links that don’t work and lead to error pages.

Having broken links on a website is a problem because it makes it difficult for people to use the website, and it can also make search engines think the website is not good.

In broken link building, you find broken links on other websites and ask the website owners to replace them with links to your website. This is beneficial for both parties. The website owner fixes their broken link, and you get a link to your website, which helps boost your search engine ranking.

Broken link building involves these steps:

  1. Find broken links: You can use tools like Check My Links to locate broken links on a website. This tool highlights all the broken links on a page.
  2. Check link quality: Before contacting the website owner, check if the broken link is relevant and has a high domain authority.
  3. Find a replacement link: Once you find a broken link, find a relevant replacement link that adds value to the user experience.
  4. Contact the website owner: Reach out to the owner via email or social media. Introduce yourself and explain how you found the broken link. Suggest your replacement link and explain how it benefits their website.
  5. Follow up: If the owner agrees, thank them and make sure the new link works. Keep track of the links to ensure they are working correctly.


Broken link building has many benefits:

  1. Better search engine ranking: It helps your website rank higher in search results by getting more backlinks.
  2. Improved user experience: Fixing broken links makes it easier for people to use the website and find what they need.
  3. More visitors to your website: When people click on the replacement link, it brings more visitors to your website.
  4. Building connections: It lets you connect with other website owners, which can lead to working together in the future.

Broken link building is a helpful SEO strategy. It can make your website rank higher on search engines, bring more visitors to your site, and make it easier for people to use. To do it, you find broken links on a website and suggest replacing them with links to your own site. Just remember to focus on giving value to the website owner and their visitors for the best results.

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