If you’re running an e-commerce site, then high-quality backlinks can be the key to unlocking more traffic and sales. Not only do they boost your search engine rankings, but they also bring in referral traffic from other sites. However, not all backlinks are created equal – some provide valuable SEO juice while others drive targeted visitors straight to your store. In this article, we’ll explore 10 proven strategies for gaining high-quality backlinks that will take your e-commerce site to the next level! So buckle up and get ready for a wild ride through the world of e-commerce backlinking!

The Importance of Backlinks for E-Commerce Sites

Backlinks play a crucial role in the success of any e-commerce site’s online marketing strategy. In simple terms, backlinks are incoming links from other websites to your website. They signal search engines like Google that your site is authoritative and trustworthy, which can lead to higher rankings in search results.

Not all backlinks are created equal though – some provide more SEO juice than others. For example, links from high-authority sites like news outlets or government websites will carry more weight than links from low-quality spammy sites.

Another benefit of backlinks is referral traffic. When another website includes a link to your site, users who click on that link are directed straight to your store – this can be an excellent source of targeted visitors who are already interested in what you’re selling.

In short, if you want to increase visibility for your e-commerce site and drive more traffic and sales, then building high-quality backlinks should be a key part of your online marketing strategy.

Not all backlinks are created equal

When it comes to building backlinks for your e-commerce site, not all links are created equal. In fact, some backlinks can actually harm your website’s SEO if they come from low-quality or spammy sites.

One important factor to consider is where the link comes from. Links from high-authority websites with a strong online presence and relevant content will carry more weight than those from lesser-known sites with little relevance to your niche.

Another consideration is the anchor text used in the link. Anchor text that matches your target keywords can boost your SEO rankings, but overusing exact match anchor text can also be seen as spam by search engines.

It’s also important to consider the context of the link. A natural link within a well-written blog post or article will hold more value than a random link in an author bio or footer.

Keep in mind that quantity does not always trump quality when it comes to backlinks. Focus on building relationships with reputable websites and earning high-quality links rather than simply acquiring as many links as possible.

Ones that give SEO juice.

When it comes to backlinks for your e-commerce site, not all links are created equal. Some can give you SEO juice, which means they help improve your search engine ranking and visibility. So, what exactly are these links that give SEO juice?

Firstly, these links come from authoritative websites with high domain authority and quality content relevant to your niche. Domain authority is a measure of how well a website will rank in search engines based on factors like age, size and popularity.

Secondly, the anchor text used in the link also plays a vital role in providing SEO juice. Anchor texts should be descriptive enough to tell the reader what they’ll find when they click through but not too keyword-heavy or spammy.

Dofollow links provide far more SEO value than nofollow ones. Dofollow links pass on link equity which helps boost your rankings while nofollows don’t have any direct impact on this front.

Getting high-quality backlinks that offer SEO benefits takes effort but it’s worth it since it improves both traffic and sales conversions over time for e-commerce sites.

Ones that give Referral traffic.

One of the benefits of gaining high-quality backlinks for your e-commerce site is referral traffic. Referral traffic refers to visitors who come to your website by clicking on a link from another website, rather than through organic search or paid advertising.

These types of backlinks can be particularly valuable because they not only improve your SEO but also bring potential customers directly to your site. However, not all backlinks are created equal in terms of referral traffic.

To maximize the amount of referral traffic you receive from backlinks, it’s important to focus on building relationships with relevant websites and influencers in your industry. This means seeking out opportunities for guest posting or collaboration that will expose your brand to new audiences.

It’s also essential to create content that is genuinely interesting and useful for readers, so that people are more likely to share it with their own networks. By providing value upfront, you increase the chances that other websites will want to link back to yours as a source.

Ultimately, building strong relationships with other businesses and influential voices in your industry can help drive significant amounts of referral traffic while also improving overall SEO performance.

Lay your store out properly and maximize your SEO juice.

The layout of your e-commerce site plays a crucial role in maximizing its SEO juice. A well-structured store makes it easy for customers to navigate, and helps search engines crawl and index the pages. Here are some tips on how to lay out your store properly.

Firstly, make sure that your URL structure is clean and optimized with relevant keywords. This will help search engines understand what each page is about, and improve their ranking potential.

Secondly, organize your product categories logically into subcategories if necessary. Use descriptive names that contain relevant keywords to help users find what they need quickly and easily.

Thirdly, create a sitemap.xml file and submit it to Google Search Console. This will ensure all of your pages are indexed correctly by the search engine crawlers.

Fourthly, optimize your images with alt tags that contain both descriptive text and targeted keywords related to the product or category they represent.

Make use of internal linking throughout your e-commerce site by linking pages within similar categories together when appropriate. This provides additional navigation paths for users while also passing on link equity from one page to another.

Start with low-hanging fruit

When it comes to gaining high-quality backlinks for your e-commerce site, starting with the low-hanging fruit is a great way to get some quick wins. These are easy-to-implement strategies that can yield results without requiring too much effort or resources.

One of the best ways to start is by identifying broken links on other websites and reaching out to offer them a replacement link. This not only helps the website owner improve their user experience but also gives you an opportunity to gain a valuable backlink.

Another low-hanging fruit strategy is exploring domains that are for sale. Sometimes, these domains already have existing backlinks that could benefit your e-commerce efforts.

Creating content that addresses common problems in your industry or niche can also be an effective way to attract backlinks from other websites. By offering solutions and insights on topics related to your products, you position yourself as an authority and make it more likely for others in your industry to link back to your content.

Starting with these simple strategies can help you gain momentum and build relationships with other websites in your space. Over time, this can lead to even more high-quality backlinks and improved visibility for your e-commerce site.

Low Hanging Fruit #1: Scoring broken links

One of the easiest ways to gain high-quality backlinks for your e-commerce site is by fixing broken links. Broken links are a common occurrence on websites, and they can be detrimental to user experience and SEO rankings. By identifying broken links on other websites and offering a replacement link, you can score some easy backlinks.

To find broken links, start by using a tool like Ahrefs or Screaming Frog to crawl the web for 404 errors. Once you have identified a website with broken links that match your content, reach out to the website owner via email or social media and offer them an alternative link (your own content).

When reaching out to website owners, make sure you are polite and professional in your approach. Offer value with your replacement link by highlighting how it will benefit their users. If successful, not only will you have gained a valuable backlink but also established relationships with potential business partners in the future.

Scoring broken links may seem like low-hanging fruit, but it’s an effective way of gaining quick wins when building up your e-commerce site’s reputation online.

Low Hanging Fruit #2: Domains for sale

One of the easiest ways to gain high-quality backlinks for your e-commerce site is by purchasing domains that are related to your industry and redirecting them to your website. These domains may have been previously used but are now up for sale, making them a low-hanging fruit in terms of link building.

By using tools such as ExpiredDomains.net or GoDaddy Auctions, you can find domains that have existing backlinks from reputable sources. Once purchased, you can redirect these domains to relevant pages on your site with similar content.

However, it’s important to note that not all expired domains are equal – some may have bad reputations or spammy backlinks which could harm your SEO efforts instead of helping them. Be sure to do thorough research before purchasing any domain and ensure they have quality links pointing towards them.

By taking advantage of this quick and easy link building strategy, you can boost both the SEO juice and referral traffic going towards your e-commerce site.

#3 – Content is king – and more link-worthy!

Creating high-quality content is one of the most effective ways to attract backlinks for your e-commerce site. However, it’s not just about producing any content – it’s about creating link-worthy and shareable content that provides value to your target audience.

To start with, think about the problems or pain points that your product solves. Develop content around these topics, such as how-to guides, tutorials, and informative blog posts. By addressing real-world concerns related to your products or industry, you can increase engagement and encourage readers to share your content.

Another strategy is to focus on overtaking old and outdated content in search results. Conduct keyword research and identify pages ranking for keywords related to your business but have outdated information. Create new optimized versions of those pages using fresh data-driven insights.

Don’t forget internal linking opportunities within your own website’s existing relevant article pages as this can also boost page authority over time while also increasing user experience by providing additional valuable resources internally for users who are already interested in a subject matter related to what they were viewing initially.

Create content about the problems your product solves

Creating content that addresses the problems your product solves is a great way to attract high-quality backlinks. By providing valuable information, you’ll not only establish yourself as an expert in your field but also draw attention from other websites.

Start by identifying the pain points of your target audience and create content around those issues. For example, if you sell skincare products, consider creating blog posts or videos that address common skin concerns like acne or aging. This will allow you to showcase your expertise while providing useful information for potential customers.

When creating this type of content, it’s important to ensure that it’s well-researched and backed up by reliable sources. You want to provide valuable insights and actionable advice that people can trust.

Make sure your content is easy to share and link back to by including social sharing buttons and embedding code for multimedia elements like infographics or videos. By doing so, you’re increasing the chances of others linking back to your site when referencing the helpful information provided in your content.

#4 – Overtake old & outdated content

In the world of SEO, staying up to date with the latest trends and strategies is crucial. And one strategy that has been gaining traction lately is overtaking old and outdated content.

But what exactly does this mean? Essentially, it involves finding existing content on a topic relevant to your e-commerce site that is no longer accurate or informative. You can then create new content on the same topic but make it more comprehensive, current and engaging than your competitor’s piece.

To find outdated content, you can use tools like Google Search Console or Ahrefs Content Explorer. Once you’ve identified such pages, study them closely to understand their weaknesses and gaps in information.

Your goal should be not just to improve upon what’s already out there but also add value by incorporating new research findings or case studies that make your article stand out from others in search results. By doing so, you’ll attract high-quality backlinks from authoritative sites who are looking for fresh and relevant content for their readership.

#5 – Guest posting for backlinks

Guest posting is a powerful strategy for obtaining backlinks to your e-commerce site. It involves writing high-quality content that will be published on another website, with a link back to your own site. The key is finding websites in related industries or niches that have an audience that would be interested in your products.

When searching for guest post opportunities, start by looking at competitors’ sites and the blogs they’ve contributed to. You can also use search engines and social media platforms to find relevant blogs and websites. Once you’ve found potential sites, read their guidelines carefully before submitting any content.

To ensure success with guest posting, focus on creating engaging content that provides value to readers. Avoid using overly promotional language and instead aim to educate or entertain readers while subtly promoting your brand.

It’s important to note that guest posting shouldn’t be used as a shortcut for building links. Instead, it should be viewed as an opportunity to build relationships with other bloggers and businesses in your industry while gaining exposure for your brand through quality content marketing.

When done correctly, guest posting can be an effective way of gaining high-quality backlinks and increasing visibility for your e-commerce site within its niche community.

#6 – Get involved with popular content

One effective way to gain high-quality backlinks for your e-commerce site is by getting involved with popular content. This strategy involves finding relevant and popular blog posts, videos or podcasts in your industry and contributing to them through comments or sharing on social media.

By leaving a thoughtful comment that adds value to the conversation, you can catch the attention of other readers who may click through to visit your site. Make sure that your comment is not spammy but genuine and relevant.

Another way is by sharing these pieces of content on social media platforms such as Twitter, LinkedIn or Facebook. When you share it on social media networks, make sure that it includes a mention of the author’s handle so they get notified about it.

If you have established relationships with other bloggers or influencers in your industry, consider collaborating with them on guest posts or link exchanges. This will help increase exposure for both parties while also building valuable backlinks.

Remember: when participating in popular content discussions online, always be respectful and professional in all interactions. By doing so, this will enhance credibility towards potential customers as well as build up goodwill within the community over time!

#7 – Get listed alongside your competitors.

If you want to improve your e-commerce site’s SEO ranking, it’s good to get listed alongside your competitors. This is because being on the same list as other reputable sites can give you credibility and validate your business.

To start with, do research on keywords in your niche and see which businesses rank highly for them. Once you’ve identified who they are, reach out to them and ask if they would be willing to include a link to your site alongside theirs.

Another way of getting listed alongside competitors is by participating in online directories that list businesses by category or location. These directories often allow you to add a short description of what your business offers along with contact information and links back to your website.

However, before getting listed alongside competitors make sure that their reputation aligns with yours as this can affect how potential customers view your own brand. Always aim for quality over quantity when it comes to backlinks so choose wisely!

#8 – Create content using data from your customers.

One of the best ways to gain high-quality backlinks for your e-commerce site is by creating content that utilizes data from your customers. This strategy not only provides valuable insights into your target audience but also establishes credibility and authority within your industry.

To start, consider conducting surveys or polls among your customer base to gather data on their preferences, behaviors, and experiences related to your products or services. Use this information to create informative and engaging content such as blog posts, infographics, or whitepapers that offer unique insights and perspectives.

Another option is to analyze customer reviews and feedback to identify common themes or pain points. Then use these findings to create helpful resources such as how-to guides or product comparison charts that address these specific concerns.

By incorporating real-life data from your customers into your content creation efforts, you not only provide value to potential readers but also increase the likelihood of earning backlinks from other reputable sites in your industry who find value in sharing this type of information with their own audiences.

#8 – Create content using data from your customers.

Creating content using data from your customers can be an effective way to gain high-quality backlinks. By leveraging the information your customers provide, you can create unique and valuable content that other websites will want to link to.

One approach is to conduct surveys or gather feedback from your customers on a particular topic related to your product or industry. You can then use this data to create infographics, blog posts, or white papers that provide insights into trends, preferences, or behaviors.

Another option is to analyze customer reviews and testimonials for common themes or pain points related to your product. This information can be used to create helpful guides or how-to articles that address these issues and offer solutions.

By creating content based on customer data, you not only increase the likelihood of earning quality backlinks but also demonstrate your expertise in the industry while providing value for potential customers.

#9 – Write a testimonial for a product you like

One effective way to gain high-quality backlinks for your e-commerce site is by writing testimonials for products that you genuinely like. This strategy not only helps you earn a backlink but also builds relationships with other businesses.

When writing a testimonial, make sure it’s honest and specific about how the product has benefited you or your business. Don’t forget to include a link to your website in the author bio section of the testimonial.

Another benefit of this strategy is that it allows you to showcase your expertise and credibility within your industry. By providing valuable insights on products related to your niche, other businesses may see you as an authority figure and reach out to collaborate with you.

Moreover, this approach can help increase brand awareness and drive referral traffic to your site. When customers click on the backlink in your testimonial, they’re directed straight toward discovering more about what makes you stand out from competitors.

Writing testimonials for products that align with your values can result in numerous benefits for both yourself and others in similar industries.

#10 – Get a link from suppliers and manufacturers

Getting a backlink from your suppliers and manufacturers can be an excellent strategy to boost your e-commerce site’s SEO. It would help if you reached out to them and asked for a link on their website or blog. The good news is that most of these entities are more than willing to give you a link in return for the business you’re sending their way.

When reaching out, make sure that you highlight the benefits of having your online store linked on their website. Explain how it could potentially increase traffic and sales for both parties involved.

Another practical approach is to leverage existing relationships with brands by offering testimonials or case studies featuring their products on your site. This method can lead to reciprocal links, where they may feature your site as part of their own marketing campaigns.

It’s also worth noting that linking with established players in the industry will elevate consumer confidence in what you offer, leading to increased leads and conversions down the line.

So go ahead; reach out! You might just score some high-quality backlinks while strengthening relationships within your network.

#11 – Consumer guides

When it comes to gaining high-quality backlinks for your e-commerce site, consumer guides can be a great resource. These guides provide valuable information to consumers and often include links to relevant products or services.

To take advantage of this strategy, start by finding consumer guides in your niche. Look for those that are reputable and have a significant following. Then, reach out to the authors and offer them additional resources or insights that they may find helpful when creating their content.

By building relationships with these guide creators, you may be able to secure future opportunities for links within their articles or even guest posts on their platforms. Just make sure that any content you provide is truly valuable and relevant – otherwise, you risk damaging your reputation with both the guide creator and their audience.

Leveraging consumer guides can be an effective way to build high-quality backlinks while also establishing yourself as an authority in your industry.

#12 – Directories that you forgot existed

When it comes to building backlinks for your e-commerce site, you might be surprised to learn that there are many directories out there that you may have forgotten existed. These specialized directories can be a great source of high-quality backlinks and referral traffic.

To start with, try searching for niche-specific directories in your industry. For example, if you sell pet products, look for directories focused specifically on pets or animals. These types of directories can provide valuable exposure to potential customers who are already interested in what you offer.

Another type of directory to consider is local business directories. These sites often allow businesses to create profiles and list their services, which can help drive local traffic and boost your online presence within your community.

Don’t forget about general web directories like DMOZ or Yahoo! Directory. While they may not carry the same weight as they did years ago in terms of SEO value, they can still provide some valuable referral traffic and exposure.

Taking the time to explore these forgotten directories could pay off big when it comes to building quality backlinks for your e-commerce site.

#13 – Monitor brand & keyword mentions

Monitoring brand and keyword mentions is an important strategy for gaining high-quality backlinks for your e-commerce site. By keeping track of where your brand or products are mentioned online, you can identify opportunities to reach out to those sites and request a link.

One way to monitor brand and keyword mentions is through social media listening tools. These tools allow you to track when someone tags or mentions your brand on social media platforms like Twitter, Instagram, or Facebook.

Another method is using Google Alerts. You can set up alerts for your brand name or related keywords so that whenever they are mentioned in a new article, blog post, or forum discussion, you receive an email notification.

When monitoring these mentions, it’s important to prioritize the ones with higher domain authority as these will likely have more impact on your SEO rankings. Additionally, be proactive by reaching out to websites that mention your product without linking back and kindly requesting them to add a link.

Monitoring brand and keyword mentions is an effective way to discover potential linking opportunities while also staying informed about how customers perceive your business online.

#14 – Leverage your competitors backlinking skills

One effective way to gain high-quality backlinks for your e-commerce site is by leveraging the backlinking skills of your competitors. By analyzing their backlink profile, you can identify potential link opportunities that they have used to rank higher in search engines.

Start by researching your top competitors and analyzing their backlinks using tools such as Ahrefs or SEMrush. Look for websites that link to them but not to you, and try to replicate those links for yourself.

You can also use this opportunity to reach out to these websites and offer additional value in exchange for a link. This could be in the form of guest posting, providing expert opinions on specific topics related to your industry, or even offering discounts or promotions.

It’s important not just to copy everything your competitors do but rather find ways to improve upon it. You should aim at building stronger relationships with website owners than they have done before giving you an edge over them when seeking new opportunities.

By leveraging the backlinking skills of your competitors effectively, you can gain valuable insights into how they achieve success online while improving your own SEO efforts through high-quality links from reliable sources.

#15 – Sponsor teams, groups & local charities

Sponsoring local teams, groups, and charities is not only a great way to give back to the community but also an effective strategy for gaining high-quality backlinks. When you sponsor a team or charity event, they will likely include your website link on their website and social media platforms.

To start, research local sports teams in your area that align with your brand’s values. You can also look into sponsoring community events or fundraisers for non-profit organizations. Make sure that the group you choose has an active online presence.

When approaching these organizations, be clear about what you are offering as a sponsor and what you expect in return. Often, sponsors receive recognition on the organization’s website and social media pages along with other benefits like logo placement on marketing materials.

By sponsoring local teams and charities, you not only earn valuable backlinks but also build relationships within your community while showing support for causes important to your audience. It’s a win-win situation!

#16 – H.



O – Help A Reporter Out




O, or Help A Reporter Out, is a platform that connects journalists with sources for their articles. This presents an opportunity for e-commerce websites to gain high-quality backlinks by offering expert opinions on topics related to their niche.

To get started with H.



O, sign up as a source and choose the categories that are relevant to your business. You will then receive daily emails from journalists who are looking for sources for their upcoming articles.

When responding to a journalist’s query, make sure you provide valuable insights and information related to your industry. If your response is selected and published in the article, you will receive a backlink to your website.

One of the benefits of using H.



O is that it allows you to build relationships with journalists in your industry. This can lead to future opportunities for exposure and backlinks.

However, it’s important not to spam or pitch irrelevant topics through H.



O., as this can harm your reputation and chances of being selected as a source in the future.

Utilizing H.



O can be an effective strategy for gaining high-quality backlinks while also establishing yourself as an expert in your field.

#17 – Bundle products with those of other brands

One unique strategy for gaining high-quality backlinks to your e-commerce site is by bundling products with those of other brands. This technique involves partnering with complementary businesses and creating bundles that offer a combined value proposition to customers.

By collaborating with other brands in your industry, you can tap into their existing customer base and reach new audiences who may be interested in your products. Additionally, this approach provides an opportunity to showcase the strengths of your brand alongside those of others while offering a unique solution that sets you apart from competitors.

To get started, identify potential partners whose products complement yours and reach out via email or social media to propose a collaboration. Be sure to highlight the mutual benefits of working together and emphasize what makes your bundle stand out from others on the market.

Once you’ve established a partnership, create eye-catching graphics or promotional material that highlights the bundle deal and post it on both brand’s websites as well as relevant social media platforms. By leveraging each other’s networks through strategic partnerships like this one, both brands can benefit from increased exposure, traffic and ultimately more sales!

The Benefits of High-Quality Backlinks

High-quality backlinks are essential for e-commerce websites to rank higher in search engine results pages (SERPs). By having relevant and authoritative sites linking to your website, it signals to search engines that your site is trustworthy and valuable. This can lead to increased visibility, traffic, and ultimately sales.

One of the main benefits of high-quality backlinks is improved domain authority. The more high-quality links you have pointing towards your site, the higher your domain authority will be. This means that Google sees your site as a credible source of information within your industry or niche.

Another benefit of acquiring high-quality backlinks is increased referral traffic. When users click on these links from other reputable sites, they are directed straight to your website. This not only increases brand awareness but also has the potential to generate leads and conversions.

In addition, high-quality backlinks help with indexing by providing search engines with an easier way to crawl through your website’s pages. As a result, this can improve the overall SEO performance of your e-commerce site.

Obtaining quality backlinks helps establish relationships with other brands and businesses in related industries or niches. Building these partnerships can lead to future collaborations or opportunities for cross-promotion.

Investing time into gaining quality backlinks for an e-commerce site is well worth it as it provides numerous benefits including improved domain authority, referral traffic increase and better SEO performance among others.


Gaining high-quality backlinks for your e-commerce site is essential to improve its search engine ranking and drive referral traffic. It’s important to remember that not all backlinks are created equal, so it’s crucial to focus on obtaining links that provide SEO juice and referral traffic.

By using the proven strategies outlined in this article, such as scoring broken links, creating link-worthy content, guest posting, monitoring brand mentions, leveraging competitors’ skills and sponsoring local charities or teams can help you gain valuable backlinks.

Remember that building quality backlinks takes time and effort. But by implementing these strategies consistently with patience and dedication over time will put you ahead in the game of e-commerce SEO.

So go ahead now! Start applying these techniques today to boost your website’s visibility online.

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