Are you struggling to secure high-quality backlinks from top-ranking websites? Do you feel like your current link-building strategy is falling short? If so, don’t worry – you’re not alone. Many website owners and digital marketers struggle to build authority backlinks that can boost their search engine rankings and drive more traffic to their sites. But fear not! In this blog post, we’ll share with you 5 proven strategies for securing backlinks from top-ranked websites. From guest posting to journalist pitching and more, these tactics will help improve your link-building efforts and take your website’s SEO game to the next level. Let’s get started!

Am I using the right link-building strategy?

The effectiveness of link-building strategies can vary, depending on the type of website you have and your industry niche. So how do you know if you’re using the right strategy for your specific needs?

One way to evaluate your current approach is by conducting a litmus test. Ask yourself: Are my backlinks coming from high-authority websites in my niche? Are they providing value to my audience? If not, it may be time to reassess your tactics.

Another important consideration is selecting pages for link building based on website type. For instance, affiliate websites may benefit from guest posting and competitor link building, while online training sites could focus on resource page links or earning links through statistical keyword rankings.

Ultimately, finding the right link-building strategy requires careful analysis and experimentation with different techniques. By incorporating proven tactics like those we’ll discuss in this post, you can improve your chances of securing authority backlinks that drive more traffic and boost your SEO efforts.

A litmus test for link strategy

When it comes to link building, there are countless strategies and tactics that you can employ. However, not all of them will be effective in every situation. That’s where a litmus test for your link strategy comes into play.

First and foremost, consider the type of website or business you’re working with. Are you an affiliate marketer? An e-commerce store? A local service provider? Depending on your niche, certain link-building strategies may be more effective than others.

Next, assess the quality of links that you’re currently earning. Are they from high-authority sites in your industry? Or are they low-quality links from spammy websites?

Another important factor to consider is how natural your link profile looks. If all of your backlinks come from guest posts or directories, search engines may view this as unnatural linking behavior.

Take a look at how much time and effort each strategy requires versus the potential payoff in terms of traffic and rankings. Is it worth spending hours on outreach for just one backlink?

By considering these factors when evaluating your link-building strategy, you can ensure that you’re focusing on tactics that will yield the best results for your specific business or website.

Selecting pages for link building by website type

When it comes to link building, not all websites are created equal. Each type of website has its own unique set of challenges and opportunities when it comes to securing backlinks. By understanding the nuances of each type of website, you can better select pages for link-building that will be most effective.

Affiliate websites, for example, often have a plethora of product reviews and comparison guides that lend themselves well to linking opportunities. Marketplace or directory sites may offer category pages featuring multiple businesses in a specific industry niche. E-commerce sites may have individual product pages with high search engine rankings that could benefit from external links.

Universities and online training/certificate programs frequently have resource pages containing relevant information on various academic topics which can be great linking targets. Direct-to-consumer CPG companies may target blog posts reviewing their products or highlighting their ingredients.

SaaS and tech companies might seek out review articles from influencers within their industry who have large audiences following them on social media platforms such as LinkedIn or Twitter. Local service providers like plumbers or electricians may focus on local directories like Yelp or Google My Business listings where they can earn both authority backlinks as well as customer referrals.

Ultimately, selecting the right page for link building is about understanding your audience and identifying reputable sources that align with your brand values while offering value to readers through informative content.

Affiliate websites

Affiliate websites are an excellent source for securing backlinks from top-ranked websites. These types of sites promote other companies’ products or services and receive a commission for each sale generated through their unique referral link.

When selecting affiliate websites to target for link building, it is crucial to consider the relevance of their content and audience to your own website. Look for affiliates that have strong domain authority, high traffic volumes, and engaged audiences in your niche.

One effective strategy is to reach out directly to these affiliates and offer them exclusive promotions or discounts on your products or services in exchange for a backlink. This can help establish a mutually beneficial relationship between you and the affiliate website while also driving more traffic to your site.

Another approach is to create high-quality content related to the affiliate’s niche and pitch it as a guest post opportunity with natural links back to your site. By providing valuable information that aligns with their audience’s interests, you increase the likelihood of earning a link from them while also establishing yourself as an expert in your industry.

Affiliate websites present numerous opportunities for securing authority backlinks if approached strategically.

Marketplace or directories

When it comes to link building, marketplaces and directories are often overlooked but can be valuable sources of authority backlinks. These websites typically have high traffic and a strong domain authority, making them an ideal target for link acquisition.

One way to secure backlinks from these sites is by submitting your products or services to their platform. Many marketplace and directory sites allow businesses to create a profile or listing with links back to their website. Be sure to select the right category for your business and provide detailed information that will entice potential customers.

Another strategy is reaching out directly to the site owners or editors. Offer unique content that provides value to their audience in exchange for a link back to your website. This could include guest posts, infographics, or even expert advice on industry-related topics.

Remember, not all marketplaces and directories are created equal. It’s important to research each site thoroughly before investing time into securing a backlink. Look at factors such as domain authority, relevance, and traffic volume before deciding if it’s worth pursuing a link from that site.

Ultimately, incorporating marketplace and directory sites into your link-building strategy can help boost visibility for your business while also increasing credibility through authoritative backlinks.


When it comes to link building for e-commerce websites, the focus should be on creating quality content that naturally attracts links. This can include product reviews, how-to guides, and informative blog posts related to your industry.

One effective strategy is to collaborate with influencers or bloggers in your niche who have a large following. By offering them free products or services in exchange for an honest review or feature on their website, you can gain valuable backlinks and exposure.

Another tactic is to leverage user-generated content through social media contests or campaigns. Encouraging customers to share photos of themselves using your products or posting positive reviews can help increase brand visibility and attract links from other websites.

It’s also important to optimize product pages by including relevant keywords in the page title, meta description, and URL structure. This helps improve search engine rankings and increases the likelihood of attracting inbound links from authoritative websites in your industry.

Link building for ecommerce requires a strategic approach that focuses on creating high-quality content and leveraging relationships with influencers and customers within your niche.

Online training and certificates

Online training and certificates have become increasingly popular in recent years, with more people turning to the internet as a convenient way to enhance their skills. This has created an opportunity for link building through relevant websites in this niche.

When selecting pages for link building from online training and certificate websites, it is important to consider the specific industry or field being targeted. For example, a website offering online courses related to digital marketing would be ideal for link building if your business operates in that same industry.

One effective strategy for securing backlinks from these sites is by creating high-quality content that is relevant to their audience. You can then reach out to them and offer your content as a resource they can share on their site, while also including links back to your own site where appropriate.

Another approach is by offering expert insights or opinions on topics related to the courses offered on the website. By positioning yourself as an authority figure within that particular field of study, you increase your chances of obtaining valuable backlinks from those sites.

Online training and certificate websites provide ample opportunities for acquiring quality backlinks through thoughtful outreach strategies tailored specifically towards each individual site’s needs.


When it comes to building backlinks for a university website, there are several strategies that can be employed. One approach is to create valuable content and distribute it through established blogger relationships. This could involve partnering with niche bloggers who have an interest in education or higher learning.

Another strategy is to pitch journalists with story ideas related to the university’s research initiatives or notable alumni. HARO (Help a Reporter Out) can be a useful tool for finding relevant media opportunities.

Universities can also benefit from earning links by ranking for statistical keywords related to their research areas. By creating high-quality content around these topics and optimizing it for search engines, universities may attract natural backlinks from other reputable sources in their industry.

Additionally, participating in local community events and sponsoring organizations aligned with the university’s mission can help build goodwill and potentially lead to link-building opportunities on partner websites.

Building backlinks for universities requires creativity, strategic thinking, and a commitment to producing high-quality content that resonates with target audiences.

Direct-to-consumer CPG

Direct-to-consumer (DTC) consumer packaged goods (CPG) companies are those that sell their products directly to customers, bypassing traditional retail channels. These companies have grown in popularity over the past few years due to the rise of e-commerce and social media.

One advantage of DTC CPG companies is that they can control their brand messaging and customer experience from start to finish. They also have more flexibility in terms of pricing and promotions, since they don’t have to worry about retailer margins.

However, securing backlinks from top-ranked websites for DTC CPG brands can be challenging because these companies often lack the name recognition and credibility of larger, established brands. To overcome this hurdle, it’s important for DTC CPG companies to focus on building relationships with bloggers and influencers who cater to niche audiences interested in health or sustainability.

Another strategy for earning authoritative backlinks is by creating high-quality content related to industry trends or product innovations. This type of content can attract links naturally as other websites cite your research or insights.

It’s important for DTC CPG brands looking to secure quality backlinks from top-ranking sites  to approach link building thoughtfully and strategically. By focusing on relationships with bloggers or producing relevant content, even smaller players can gain traction in today’s competitive online landscape.

National with a local focus

National companies with a local focus are brands that have a presence across the country but still prioritize serving specific regional markets. These businesses often struggle to secure backlinks because they lack the hyper-local focus of small, independent businesses.

To build links for national brands with a local focus, it’s important to identify websites and blogs that cover topics relevant to each region. For example, if you’re promoting a restaurant chain that operates in multiple states, seek out food bloggers and review sites in each location.

Another effective strategy is to leverage partnerships with other businesses or organizations in each market. This could include sponsoring events or collaborating on community initiatives. By establishing relationships at the local level, you can earn valuable backlinks from trusted sources.

Building quality links for national brands with a local focus requires targeted outreach and relationship-building strategies tailored to each unique market.

SaaS and tech (B2B or B2C)

For SaaS and tech companies, link building can be particularly challenging. These industries are highly competitive and often require a specialized approach. When selecting pages for link building, it’s important to focus on sites that cater to your niche or target audience.

One effective strategy is to reach out to industry influencers or bloggers with established followings in your market. By offering high-quality guest posts or collaborating on content creation, you can secure valuable backlinks from reputable sources.

Another tactic is skyscraper links – creating superior content that offers more value than existing top-ranking pages in your industry. This method requires careful research and planning, but the payoff can be significant if done well.

Journalist pitching through HARO (Help a Reporter Out) or #journorequest also provides opportunities for valuable backlinks by providing expert commentary on topics related to your industry.

In addition, resource page links and unlinked mentions can provide easy opportunities for securing authority backlinks without excessive effort. Utilizing these tactics alongside other strategic outreach efforts can help SaaS and tech companies build strong backlink profiles that boost their online visibility and reputation within their respective markets.

Local services

When it comes to link building for local services, taking a hyper-local approach can be beneficial. Start by identifying locally-based websites and publications that cater specifically to your target audience. This could include community blogs, neighborhood associations, or city-specific directories.

One effective strategy is to sponsor events or initiatives within your community and secure backlinks in return. For example, if you’re a landscaping company, sponsoring a local park cleanup event could earn you links from the park’s website or social media pages.

Another tactic is leveraging partnerships with other small businesses in your area. Reach out to complementary businesses and offer to cross-promote each other’s services on your respective websites.

Don’t forget about online reviews – they can provide valuable backlinks while also boosting your credibility among potential customers in the area. Encourage happy customers to leave reviews on platforms like Google My Business or Yelp, which often include links back to your website.

10 high-quality link building strategies

Link building is crucial for any website to establish authority and gain more traffic. Here are ten proven high-quality link building strategies that can help your website secure backlinks from top-ranked websites.

1. Distribute content through established blogger relationships: Build connections with bloggers in your industry and distribute high-quality content through them to earn backlinks naturally.

2. High-quality guest posting and including natural links: Submitting quality guest posts on authoritative sites with relevant internal links can be helpful in gaining authority backlinks.

3. Competitor link building with cold outreach: Analyze the backlink profiles of competitors and reach out to those linking to them, offering better value or resources than what they currently have.

4. Skyscraper links from top-ranking sites: Creating comprehensive guides on popular topics related to your niche and reaching out to websites that already rank well for similar content can help you earn valuable backlinks.

5. Journalist pitching with HARO or #journorequest: Responding promptly to journalist requests by providing expert quotes or insights can give you exposure while earning quality backlinks in return.

6. Resource page links to homepage or internal pages: Finding resource pages where your site’s information fits well, then asking for a link placement within the context of the page will earn a valuable “authority” type of link.

7. Image link building through reverse image lookup: Publishing original images along with informative descriptions, giving credit where it is due, increases chances of getting an organic mention as well as a possible followed attributional link


Universal unlinked mention- Getting mentioned without being linked? Reach out kindly requesting authorial inclusion properly citing sources if needed


Earn Links by Ranking For Statistical Keywords – Providing rich data backed up by trustworthy stats could attract users who may use this info creating further linking opportunities


Link Building With Podcast Websites – Appearing as a podcast guest showcasing expertise in respective niches leads also often to linking opportunities from the podcasts own website.

1. Distribute content through established blogger relationships

One effective way to secure backlinks from top-ranked websites is by distributing your content through established blogger relationships. This means building a network of bloggers in your niche who can help promote and link to your content.

To start, identify potential bloggers who have an engaged following and share similar values or interests with your brand. You can use social media platforms, blog directories, or Google searches to find relevant blogs.

Once you’ve identified potential bloggers, reach out to them and build a relationship. Start by commenting on their posts, sharing their content on social media, or sending personalized emails expressing interest in collaborating.

When it comes time to distribute your content, consider offering exclusive access or incentives for these established blogger relationships to share and link back to your content. This could include providing early access before public release or offering free products/services for review.

By leveraging existing blogger relationships in this way, you can increase the visibility of your content while also securing valuable backlinks from high-authority websites within your niche.

2. High-quality guest posting and including natural links

High-quality guest posting is a great way to secure backlinks from top-ranking websites. The key here is to create content that aligns with the website’s niche and audience. Your content should be informative, well-written, and valuable.

When reaching out to websites for guest posting opportunities, always pitch your ideas clearly and concisely. Show them how your content can benefit their audience and add value to their website. Additionally, make sure to include natural links within your article that are relevant and contextual.

It’s important to note that not all guest posting opportunities are equal in terms of link value. Focus on securing guest posts on high-authority sites within your industry or niche. These types of links hold more weight in the eyes of search engines.

Make sure you’re following best practices when it comes to anchor text usage in your links. Avoid over-optimizing with exact match keywords and instead use variations or branded terms where appropriate.

High-quality guest posting can be a valuable strategy for securing authority backlinks if done correctly.

3. Competitor link building with cold outreach

Competitor link building with cold outreach is a highly effective strategy for securing backlinks from websites in your niche. The first step is identifying your competitors and analyzing their backlink profiles to see which sites are linking to them.

Once you have identified the relevant websites, it’s time to reach out and make contact. Cold outreach involves sending personalized emails or messages to website owners or bloggers requesting a link placement on their site.

It’s important to note that successful competitor link building requires more than just asking for a link. You must provide value by offering high-quality content that is relevant and useful for their audience.

To increase the chances of success, personalize your email pitch and make it clear how including your content will benefit their readership. Be concise, straightforward, and transparent about what you are looking for while also highlighting the benefits they will gain from featuring your content on their site.

Competitor link building can be an excellent way to acquire authority backlinks if done correctly through targeted research, customized outreach efforts, and providing valuable resources that align with the interests of target audiences.

4. Skyscraper links from top-ranking sites

Skyscraper links are a popular link building strategy that involves finding content on top-ranking sites in your niche, creating better and more comprehensive versions of that content, and then reaching out to the site owners or webmasters to request they replace their existing link with yours. This tactic is beneficial because it not only secures high-quality backlinks but also improves the quality of existing content in your niche.

To execute this strategy effectively, you need to identify the best-performing articles in your industry and create an improved version by adding more value or updating information. The goal is to make sure that when someone searches for a particular topic related to your article, yours will be at the top search results.

Once you have created an enhanced version of an existing piece of content from a top-ranking site, reach out to them via email or social media about linking back to your article instead. Be polite and concise while emphasizing why it’s valuable for them and how it benefits both parties.

Skyscraper links can help improve website traffic while boosting rankings on search engines over time – making it one effective way of securing authority backlinks using good link tactics.

5. Journalist pitching with HARO or #journorequest

Journalist pitching is one of the most effective ways to secure backlinks from top-ranking websites. One platform that can help you with this strategy is HARO or Help a Reporter Out. This platform connects journalists and bloggers with sources for their stories, making it an ideal place for link building.

To get started with HARO, sign up as a source and select the categories relevant to your niche. You’ll receive three emails per day containing requests from journalists looking for sources on specific topics. Respond promptly if you have expertise in that area and provide valuable insights that can be used in their story.

When pitching to journalists through HARO, make sure your responses are concise, informative, and tailored to their needs. Avoid spamming them with irrelevant information or trying too hard to sell your brand.

Another useful tool for journalist pitching is Twitter’s #journorequest hashtag. Similar to HARO, this hashtag allows journalists to post requests for sources on various topics.

In summary, journalist pitching through platforms like HARO and #journorequest can be an effective way of securing high-quality backlinks from authoritative websites in your niche. Just remember to provide value and relevance when responding to requests from reporters!

6. Resource page links to homepage or internal pages

Resource pages can be a goldmine for acquiring high-quality backlinks. These are pages that list resources related to a specific topic or industry, and if you have relevant content on your website, you could potentially get linked from these pages.

To find resource pages in your niche, use search strings like “top [industry/topic] resources” or “best [industry/topic] tools.” Once you have identified potential resource pages, reach out to the webmasters and ask them to include your website as a valuable addition.

When reaching out to webmasters, make sure that the content you offer is relevant and adds value. You should also suggest linking directly to internal pages on your site rather than just the homepage. This will help distribute link equity throughout your site.

It’s important not to spam webmasters with generic requests but approach them individually and specifically about what they’re looking for so that there’s alignment between their page audience needs and what you can offer through the link building process.

Remember: Resource page links aren’t easy wins; it takes effort and thoughtful outreach strategies. But when done correctly they can provide a powerful boost to domain authority.

7. Image link building through reverse image lookup

Image link building through reverse image lookup is a unique and lesser-known method for securing backlinks from top-ranking websites. This strategy involves using an image search engine, such as Google Images or TinEye, to find instances where your company’s images have been used without proper attribution.

Once you’ve identified these instances, you can reach out to the website owner and request that they add a link back to your site in exchange for permission to use the image. This approach not only helps you secure valuable backlinks but also ensures that your brand is properly credited for its visual content.

To make this strategy more effective, it’s important to regularly monitor how your images are being used online. You can set up alerts or use tools like Copyscape or ImageRights to track any unauthorized usage of your visual assets.

While reverse image lookup may require some extra effort on the part of the marketer, it can be a highly effective way to build authority links and protect your brand’s intellectual property.

8. Universal unlinked mention

Universal unlinked mention is a link building tactic that involves reaching out to website owners or bloggers who have mentioned your brand, product, or service but haven’t linked back to your website. This strategy aims to turn these unlinked mentions into actual backlinks.

The first step in executing this tactic is to use tools like Google Alerts and to monitor online mentions of your brand. Once you’ve identified websites that have mentioned you without linking back, you can reach out to the site owner and request for them to add a hyperlink.

It’s important when using universal unlinked mention as a link building strategy not to come across as pushy or demanding. Instead, approach the outreach process with a friendly tone and provide value by offering additional information or resources related to their content.

In addition, it’s essential always only target high-quality websites relevant to your niche while implementing this technique. Aiming for low-quality irrelevant sites may harm rather than help your SEO efforts.

Keep track of the progress made after sending outreach emails on follow-ups so that if there are no responses from certain sites within an appropriate time frame should be removed from future targeted lists.

9. Earn links by ranking for statistical keywords

One effective way to earn authority backlinks is by ranking for statistical keywords. Statistical keywords are search terms that include numbers or statistics, such as “social media usage statistics” or “ecommerce sales figures.”

To rank for these types of keywords, you’ll need to do your research and create high-quality content that provides valuable insights and data. This can include original surveys, case studies, or analysis of existing data sources.

Once you’ve created your content, reach out to relevant websites in your niche and offer it as a resource. Many websites are always looking for fresh data-driven insights that they can use in their own content.

By earning links from top-ranking sites in your industry through statistical keyword targeting, you not only improve your search engine rankings but also establish yourself as an authoritative source of information within your field.

10. Link building with podcast websites

Another effective link building strategy is to partner with podcast websites. Podcasts have become increasingly popular in recent years, and there are countless opportunities for link building within this space.

First, research relevant podcasts in your niche and reach out to the hosts or producers. Offer to be a guest on their show and provide valuable insights related to your industry. In exchange, ask if they would include a backlink to your website in the episode description or show notes.

Alternatively, you can sponsor a podcast episode or series and negotiate including backlinks as part of the sponsorship package. This allows you to tap into an engaged audience while also gaining valuable backlinks.

When selecting podcast partners, consider factors such as their audience size, engagement rates, and relevance to your niche. Don’t just focus on big-name podcasts – smaller shows may have highly engaged audiences that are more likely to follow through on your call-to-action.

Partnering with podcast websites can be a unique and effective way to secure high-quality backlinks while also reaching new audiences within your niche.

Proven link building strategies for any niche

In summary, link building is an essential part of any SEO strategy. Securing backlinks from high authority websites can help improve your website’s search engine rankings and drive more traffic to your site.

By using the strategies outlined in this article, you can increase your chances of securing high-quality backlinks that will boost your website’s authority and visibility online.

Remember to always focus on creating high-quality content that provides value to readers. By doing so, you’ll attract natural links from other websites and establish yourself as a thought leader in your industry.

Whether you’re working with an affiliate website or a SaaS company, these proven link building strategies will help you succeed in any niche. So start implementing them today and watch as your website climbs the ranks of search engines like Google!

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