Webflow design & development

I create Webflow sites that attract new customers for businesses with complex needs and audiences.

Building a website isn't just about beautiful design — it's deciding what gets said, to whom, and in what order, so it actually converts.

Book a strategy call with Matt See my work

Most websites make visitors figure it out  themselves. Your website should provide a seamless experience.

You offer several services. You serve several kinds of customers. So your homepage tries to speak to all of them at once — and ends up landing with none of them.

Visitors land, scan for themselves, don't see it fast enough, and leave. That's not a content problem. It's a structure problem, and it's fixable.

Learn more

Here from our recent clients...

Jo Ann Kairys, MPH

"Working with Matt was very seamless and efficient. He was able to take our 30,000 foot vision and bring it to life at the grass roots."

Matt Van Zelst

  • Former President of Sales at TwinMed
  • Multiple audiences, different needs and problems. Clear unified messaging and design.
Visit twinmed.com
Jo Ann Kairys, MPH

"Matt's business savvy and knowledge of marketing strategies, along with his artistic eye and familiarity with content creation software, were the perfect combination."

I couldn't be happier with the results."

Jo Ann Keirys

  • USA Today Awarded Author, Publisher, Coach, and Illustrator
visit storyquestbooks.com

Why Choose Magnetize?

Built for businesses that don't fit one pitch

Example custom kitchen and bath website design on laptop and phone
Craft
Performance
Strategy

When you sell more than one thing, craft is what stops it reading as clutter. Every layout, type choice, and spacing decision is there to make a business with several offerings feel like one coherent thing.

  • A visual system that flexes across every offering instead of fragmenting
  • Typography, spacing, and colour that hold the whole business together
  • Detail work that makes a broad offering feel deliberate, not scattered
Book a Free Consultation

More audiences means more pages, more images, and more places for a site to slow down. This one is built to stay quick as it grows — including on the phone, where most of your visitors actually arrive.

  • Fast on mobile, where most of your visitors actually arrive
  • Hosted on Webflow's global infrastructure, with SSL and backups included
  • Still fast after you've added the next service, page, or audience
  • A clear path for each audience, so nobody has to work out where they fit
  • Messaging hierarchy that leads with the offer most likely to land
  • Structure grounded in real UX experience, not guesswork
Book a Strategy Call With Matt

What We Deliver

Built Around Every Offering

We map your products, services, and audiences before we design a single page, so the site organizes them clearly instead of cramming everything into one homepage.

Findable for Every Audience

Each offering gets its own clean structure and keywords, so the buyer searching for one service and the buyer searching for another both land on the right page — not a generic homepage that half-answers everyone.

Fast However Far It Grows

More offerings usually means more pages and images. Webflow keeps it fast anyway, so adding your next service or audience doesn't slow down the ones already on the site.

Room for the Next Offering

Businesses with several offerings add and retire them constantly. We build the structure so a new service or audience segment slots in cleanly, instead of forcing a redesign every time your business changes.

Aligned Across Every Stakeholder

Multi-offering projects usually mean multiple stakeholders with different priorities. We keep everyone looking at the same plan, so marketing, ops, and leadership aren't finding out about decisions after the fact.

One Voice, Many Audiences

The same standard applies whether a page is speaking to your biggest audience or your smallest. Nothing gets the quiet, lower-effort treatment just because it's not the lead offering.

Matt Kelley, founder of Magnetize

ABOUT Me

I take the complexity off your hands, and make your website clear and seamless.

Magnetize is Matt Kelley — a Webflow designer and developer with a UX and information-architecture background from working in SaaS companies and has helped several business owners with complex offerings and diverse customers build websites and brands they feel confident about and deliver results.

Matt Kelley / Designer, Developer, and Business Strategist

See some of our recent work

Work built the same way, regardless of industry: understand what's actually true, then build clearly around it.

Our Solutions
TwinMed website design mockup

TwinMed

✓ Complex information architecture for a national distributor
✓ Designed for multiple audience types and use cases
✓ Clean, professional visual identity.

Problem Gambling Coalition website design mockup

Problem Gambling Coalition

✓ Multi-audience messaging and user flows
✓ Clear pathways to treatment and recovery services
✓ Easy access to support resources
✓ Accessible and easy to navigate for people in distress

Cabinet House

✓ Full visual redesign and brand refresh
✓ Reorganized structure for clearer customer journey
✓ Built and launched on Webflow

Story Quest Books website homepage

Story Quest Books

✓ Clear service offerings for authors & creatives
✓ Streamlined booking and contact pathways
✓ Portfolio showcase of award-winning work
✓ Educational resources on AI-powered publishing

Smartshift website design mockup

Smartshift

Enterprise software nobody outside the industry could explain✓ Modern and user-friendly interface.
‍✓ Highlights SAP automation solutions.
‍✓ Optimized for various devices.
‍✓ Targeted keywords for the SAP automation niche

Hear what our clients have to say...

“Working with Matt and his team was very seamless and efficient. He was able to take our 30,000 foot vision and bring it to life at the grass roots.”

Matt Van Zelst Testimonial

Matt Van Zelst

President of Sales, TwinMed
Visit twinmed.com

"Magnetize did a tremendous job on our website. They helped us with developing a great design, logo, blog and online appointment system. Although I was busy, Matt and his team took the initiative and led us through the process, always keeping me informed while suggesting, updating, solving and brainstorming, all in a timely manner. I would highly recommend their services for all website needs. Thank you, Matt. Great job!"

Jon Birchall, Owner of EZ Automotive

Jon Birchall

Owner of EZ Automotive
Visit ezautomotive.com

"Magnetize did an incredible job redesigning our website. They took the time to understand our brand and created a site that truly reflects our business. The process was smooth, and the team was responsive and easy to work with. We're thrilled with the outcome and highly recommend them!"

Claudia, Owner of Cabinet House

Claudia

Owner of Cabinet House

"I'd been using a reliable but outdated Wordpress website for over a decade for my small business, but needed an update with more modern features, including SEO and design elements with greater visual impact.

Matt's business savvy and knowledge of marketing strategies, along with his artistic eye and familiarity with content creation software, were the perfect combination.

He built and customized an entirely new website on a more image-rich platform that supports my illustration work and also incorporates the latest tools for SEO and client management.

It was a true collaboration from start to finish, with live, online meetings to help create the look, feel, and functions for the new site. Matt was readily available when I had questions or needed additional help. I couldn't be happier with the results."

Claudia, Owner of Cabinet House

Jo Ann

Owner of Story Quest

Let's Work Together

Are you ready to finally have clarity?

Whether you need a full site build or want to redesign but don't know where to start  — get in touch. I'll answer your questions and outline concrete, actionable steps, regardless if we end up working together. No hard sell, just a conversation.

Book a Strategy call with matt

Business Coaching

The other half of the work

Collaborate securely

The Foundations Program

A structured arc over several months. We build the core capacities — attention, stress response, decision-making — against the real pressures in your business, not in the abstract.

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Ongoing Coaching

Regular sessions once the foundations are in place. A steady place to bring the decisions that matter, while there's still room to think them through.

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Time tracking

Who it's for

Founders and owners making consequential calls without much room for error — who suspect the constraint isn't the strategy, it's how they're holding it. This is business coaching, not therapy.

Explore coaching

The most common questions

What types of businesses do you work with?

What is the process for getting a website designed?

How long does it take to build a website?

Do you provide SEO services?

Will I be able to update the website myself?

How much does a website cost?

take the first step towards clarity

What's the biggest challenge with your current website?

Tell me a little about your current website and what your goals are.  I'll reply personally and suggest a time to talk.

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High-converting websites for B2B businesses with complex offers and diverse audiences

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