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Most websites look the same. Yours won’t.
Webflow design and development for businesses with more to say than a template can hold.
Good design matters, but most of the work is deciding what gets said, to whom, and in what order. You work with me directly, start to finish, in Webflow.
Book a strategy call
Cabinet House
Claudia's cabinetry work was beautiful, and her old site looked like a bare-bones template. I redesigned it around her own artistic eye, so the business finally looked like the premium, boutique shop it already was.
Full visual redesign and brand refresh — structure reorganized so the work is the first thing you see, not the last.
Story Quest
Jo Ann creates children's books, a colorful world her old WordPress site didn't show at all. She was the most hands-on client I've had, even contributing illustrations, so the site is a real mix of her creative eye and my structure.
Clear service offerings for authors and creatives, streamlined booking and contact pathways, portfolio showcase of award-winning work.
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“They took the time to understand our brand and created a site that truly reflects our business.”
“Magnetize did an incredible job redesigning our website. We’re thrilled with the outcome and highly recommend them.”
“His business savvy and knowledge of marketing strategies, along with his artistic eye, were the perfect combination.”
“I couldn’t be happier with the results.”
How it works
Every project runs the same five phases, in the same order, with one person on it from the first call to launch. You are in it for about two hours a week: one working session per phase, and you approve the structure before anything gets designed — so the expensive disagreements happen on a sitemap, not on a built page.
Matt Kelley. One person, start to finish.
I'm a songwriter and guitarist, and music taught me early that making something good and getting people to notice it are two different jobs. That pulled me into marketing, then into UX at AppFolio, where I learned how differently real people use a page than the people who built it. Now I plan the structure, design it and build it in Webflow myself, so nothing gets lost between three people. You're working with a real person who wants you to be proud of the result, and your team can run the site afterward without a ticket queue.
What I’ve figured out so far.
Notes on structure, conversion, and why most sites collect compliments instead of inquiries.
What does this cost?
Most contractor sites I build land between $5,000 and $8,000, depending on page count and how much structure work is needed. A simple landing page starts at $1,000, and larger builds with extensive project galleries run $10,000 and up. The structure phase is a fixed $500 — you approve the sitemap first, and you can stop there if you want. More on contractor website design →
How long does it take?
Three to four weeks for a full build. The variable is how quickly decisions get made on my side of the table, not how fast I can build.
What do you need from me?
About two hours a week: one working session per phase, plus sign-off on the structure before anything gets designed.
You’re one person. What’s the risk?
Real, and worth naming: no account layer means nothing gets lost, but it also means one calendar. You own the Webflow project from day one, so the site is never hostage to my availability.
Why Webflow and not WordPress?
No plugin stack to maintain and no update that breaks the site on a Tuesday. Your team edits content directly without a developer in the loop.
Do you write the copy?
I write the structure and the argument — what gets said, to whom, in what order. If you have a writer, they work from that map. If you don’t, I write it.
What if I don’t like the design?
We settle structure on a sitemap first, so by the time you see design we already agree on what the page is doing. Two rounds of revision per page are built into the schedule.
Can my team edit it afterward?
That’s the point. Templates are CMS-backed, so new pages and proof modules are content changes rather than rebuilds. You get a walkthrough at handoff.
Do you do SEO?
Yes. Technical foundations, structure and metadata are built into every site. I also help with the ongoing side: Search Console, analytics, and planning content around what your customers actually search for. It's a lot to juggle on top of running a business, which is exactly why it helps to hand it off. I won't promise rankings, though. Anyone who does is guessing.
What happens after handoff?
Thirty days of fixes included. After that, we can discuss a retainer at a reasonable price.
“Working with Matt and his team was very seamless and efficient.”
"He was able to take our 30,000 foot vision and bring it to life at the grass roots."
Thirty minutes.
An actual roadmap.
Or just tell me what’s wrong with your current site.
I'll give you actionable feedback, no strings attached. One paragraph is plenty. I read every message and reply myself, usually inside a day.