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Most websites
Webflow design and development for businesses with more to say than a template can hold.
Building a website isn’t just about beautiful design — it’s deciding what gets said, to whom, and in what order. Solo practice, Webflow only.
Book a strategy call
Cabinet House
A custom cabinetry business whose old site buried the work behind a generic template. We rebuilt the structure around the customer’s journey and let the craft lead.
Full visual redesign and brand refresh — structure reorganized so the work is the first thing you see, not the last.
Story Quest
A children’s book publisher with three separate offerings competing for the same page. We separated the paths — books, author services, and publishing education — so each audience lands where it belongs.
Clear service offerings for authors and creatives, streamlined booking and contact pathways, portfolio showcase of award-winning work.
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“They took the time to understand our brand and created a site that truly reflects our business.”
“Magnetize did an incredible job redesigning our website. We’re thrilled with the outcome and highly recommend them.”
“His business savvy and knowledge of marketing strategies, along with his artistic eye, were the perfect combination.”
“I couldn’t be happier with the results.”
How it works
Every project runs the same five phases, in the same order, with one person on it from the first call to launch. You are in it for about two hours a week: one working session per phase, and you approve the structure before anything gets designed — so the expensive disagreements happen on a sitemap, not on a built page.
Matt Kelley. One person, start to finish.
Information architecture and UX out of SaaS, now a solo practice. I plan the structure, design it, and build it in Webflow — so nothing gets lost between three people, and your team can run the site afterward without a ticket queue.
What does this cost?
Most full builds land between $1,000 for a landing page up to $10,000 depending on page count and how much structure work is needed. The structure phase is fixed at $500 and you can stop there with the sitemap if you want.
How long does it take?
Three to four weeks for a full build. The variable is how quickly decisions get made on my side of the table, not how fast I can build.
What do you need from me?
About two hours a week: one working session per phase, plus sign-off on the structure before anything gets designed.
You’re one person. What’s the risk?
Real, and worth naming: no account layer means nothing gets lost, but it also means one calendar. You own the Webflow project from day one, so the site is never hostage to my availability.
Why Webflow and not WordPress?
No plugin stack to maintain and no update that breaks the site on a Tuesday. Your team edits content directly without a developer in the loop.
Do you write the copy?
I write the structure and the argument — what gets said, to whom, in what order. If you have a writer, they work from that map. If you don’t, I write it.
What if I don’t like the design?
We settle structure on a sitemap first, so by the time you see design we already agree on what the page is doing. Two rounds of revision per page are built into the schedule.
Can my team edit it afterward?
That’s the point. Templates are CMS-backed, so new pages and proof modules are content changes rather than rebuilds. You get a walkthrough at handoff.
Do you do SEO?
Technical foundations, structure, and metadata — yes, built in. Ongoing content and link work is a different discipline and I’ll tell you so rather than sell it to you.
What happens after handoff?
Thirty days of fixes included. After that, [retainer or hourly — your call] if you want me on call, or nothing at all if the site is doing its job.
“Working with Matt and his team was very seamless and efficient.”
"He was able to take our 30,000 foot vision and bring it to life at the grass roots."
Thirty minutes.
An actual roadmap.
Or just tell me what’s wrong with your current site.
I'll give you actionable feedback, no strings attached. One paragraph is plenty. I read every message and reply myself, usually inside a day.